Advertising and Promotions Managers

Role Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Skills

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Being aware of others' reactions and understanding why they react as they do.
Talking to others to convey information effectively.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Required Knowledge

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Roles & Responsibilities

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Developing specific goals and plans to prioritize, organize, and accomplish your work.

Employers that have these roles

Abbey Centre

WorkPlus