Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Skills
Understanding the implications of new information for both current and future problem-solving and decision-making.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Understanding written sentences and paragraphs in work-related documents.
Being aware of others' reactions and understanding why they react as they do.
Required Knowledge
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Roles & Responsibilities
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Analyzing information and evaluating results to choose the best solution and solve problems.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
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