Agents and Business Managers of Artists, Performers, and Athletes
Role Description
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Skills
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Bringing others together and trying to reconcile differences.
Persuading others to change their minds or behavior.
Understanding written sentences and paragraphs in work-related documents.
Talking to others to convey information effectively.
Required Knowledge
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Roles & Responsibilities
Collect fees, commissions, or other payments, according to contract terms.
Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
Keep informed of industry trends and deals.
Conduct auditions or interviews to evaluate potential clients.
Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
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