Market Research Analysts and Marketing Specialists
Role Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Skills
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Understanding written sentences and paragraphs in work-related documents.
Communicating effectively in writing as appropriate for the needs of the audience.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Required Knowledge
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Roles & Responsibilities
Observing, receiving, and otherwise obtaining information from all relevant sources.
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Translating or explaining what information means and how it can be used.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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