Advertising Sales Agents

Role Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Talking to others to convey information effectively.
Persuading others to change their minds or behavior.
Actively looking for ways to help people.
Being aware of others' reactions and understanding why they react as they do.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Maintain assigned account bases while developing new accounts.
Provide clients with estimates of the costs of advertising products or services.
Locate and contact potential clients to offer advertising services.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.